No7 Beauty Company has launched an influencer skincare education programme, created in partnership with the British Beauty Council to help educate up-and-coming social creators on skincare.
Designed to tackle misleading and incorrect content on social platforms and ensure skin-related content is based on scientific truth, the new skincare education programme will form the cornerstone of the No7 Beauty Company Creator Collective; an exclusive community created for up-and-coming social creators.
The programme will give invited influencers exclusive access to educational content created by leading beauty and science experts, including leading skincare influencers Alison Young and Alice Hart-Davis, aesthetician Dija Ayodele and dermatologist influencer Dr. Aamna Adel.
The programme comprises of six skincare modules designed to help to de-bunk widely circulated skincare myths on social media. The creators will learn about the science of skin, as well as ingredient information that helps them to communicate beauty information that is factually correct.
No7 Beauty Company was motivated to take action after learning that over 55% of global consumers find the skincare and cosmetic categories complex and confusing and find it difficult to identify what products are suited to their skin, highlighting a need for more clarity from reputable sources.
David MacDonald, Vice President of Communications at No7 Beauty Company, says: “We’re thrilled to be partnering with the British Beauty Council to create this world-class skincare education content for influencers as part of our new Creator Collective. Our ambition is that through this work, we can support social creators in becoming true skincare experts creating valuable and factual content for their platforms that consumers can trust, and we hope to support their career growth in the beauty industry as a result.”
Influencers recruited into the long-term Creator Collective partnership will also be invited to play a collaborative role in shaping the No7 Beauty Company brand identity. As well as being given access to production studios for content creation, creators will have the chance to act as consultants on brand and product strategy across No7 Beauty Company’s brands: No7, Liz Earle Beauty Co., Soap & Glory, Sleek MakeUP, Botanics and Your Good Skin.