WHSmith has unveiled its first-ever own brand collection of travel-sized beauty products, highlighting its evolution to meet the demands of today’s global travellers.  

The comprehensive range spans skin, body and haircare, including in-flight favourites such as sheet masks, hand cream and eye balm, alongside other travel staples.  

Powered with skincare ingredients niacinamide, squalane and hyaluronic acid, the skincare formulas are designed to hydrate, protect and support the skin during travel.  

The range also features summer-inspired body mists, lip care and haircare products to help customers maintain their routines while on the go.  

The 20 products are smaller than 100ml and priced between £4 and £10, making the range accessible for impulse purchase as well as planned travel essentials. 

Anna Lloyd, Interim Managing Director at WHSmith, says: “Travel isn’t always seamless, and that’s exactly where Roame fits in. 

“Customers are often looking for quick, reliable solutions in those in-between moments, whether they’ve forgotten an essential or simply want to treat themselves while travelling. 

“Roame has been designed to make selfcare easy and accessible without compromising on quality, helping to make every journey better and reflecting how people travel today,” adds Lloyd. 

The Roame collection is now available at WHSmith stores at Terminal 4 and Terminal 3 at London Heathrow Airport. The range is set to roll out to Terminal 5 in April and across the WHSmith's UK travel estate throughout the year.