Love Island star Sophie Piper has opened a new larger Superdrug store at Bluewater Shopping Centre, Kent, which is double the size of the previous store. 

Customers will be able to shop the latest health and beauty products, everyday toiletries, beauty treatments and luxury fragrances. Superdrug’s own brand cosmetics range Studio London as well as best-selling ranges B.Skin, Me+, Vitamin E, Optimum and Naturally Radiant will be available to shop.

The new fragrance counter boasts exciting and purse-friendly promotions on perfume and aftershave by premium brands including YSL, Viktor & Rolf, Giorgio Armani, Prada and Valentino.

New Nurses services will also be offered, including travel, shingles, chickenpox and other vaccinations, as well as health testing and checks.

Nigel Duxbury, Property Director at Superdrug, says: “We are delighted to be opening in a new location in Bluewater Shopping Centre. We are confident that local customers will love and welcome the new store, as it offers a wide range of popular health and beauty brands, a luxury fragrance counter as well as our professional Beauty Studio.”

The announcement follows the retailer’s continued expansion of its brick and mortar retail footprint in celebration of Superdrug’s 60th anniversary on the British high street, with plans to open 25 new stores in 2024. Since December 2023, the retailer has opened new stores at Brent Cross, Lakeside and Westfield Stratford Shopping Centres.

The new Superdrug store is now open at Unit L086, Bluewater Shopping Centre, Dartford, Kent, DA9 9ST.