Superdrug has opened the doors to its largest UK store in Westfield Stratford Shopping Centre, London. The 9,890 square foot store has doubled in size and created a further 25 new permanent roles.  

Customers will be able to shop the latest health and beauty products, everyday toiletries, beauty treatments and luxury fragrances. The store also boasts best-selling ranges including B.Skin, Me+, Vitamin E, Optimum, Naturally Radiant and Superdrug’s own-brand cosmetics range Studio London.  

Beauty enthusiasts will be able to discover a competitive range of exclusive beauty and personal care brands from Relove by Revolution, MUA, Morphe 2 and Avon.  

The store’s new fragrance counter will also boast exciting and purse-friendly promotions on perfume and aftershave by brands including YSL, Viktor & Rolf, Giorgio Armani, Prada and Valentino.  

Additionally, shoppers can also access professional treatments at the new Beauty Studio across eyebrow, lash, nail and piercing services.  

Nigel Duxbury, Property Director at Superdrug, says: “We are delighted to be opening an even bigger store at Westfield Stratford, making it the largest Superdrug store in the UK. We are confident that local customers will be excited by the new store offering and enjoy our ranges of popular health and beauty brands, luxury fragrance counter and professional Beauty Studio.” 

The opening of the new Westfield Stratford store marks the continuation of Superdrug’s expanding brick and mortar retail footprint following the opening of new stores at Brent Cross and Lakeside shopping centres.  

As part of Superdrug's celebration of its 60th year on the British high street, the retailer plans to open 25 new stores in 2024.