Pearl Beauty has launched into the cosmetics industry, delivering a range of simple beauty products designed for everyday use. Founded by makeup artist Elanna Pecherle, the brand is inspired by the #nomakeupmakeup trend, which has amassed over 860 million views on TikTok.

The cosmetics brand aims to champion natural beauty through multi-purpose, simple makeup products that provide a natural look, and are suitable for beginners or those more confident. The Pearl Beauty range is formulated with clean, vegan and cruelty-free ingredients. Versatile and buildable, Pearl Beauty aims to give maximum impact with minimal makeup products.

Included in the range: “The One” Multipurpose Face Brush, made from 100% German synthetic bristles and is perfect for use with any cream or liquid product. Its dense, angled shape expertly applies products while seamlessly blending.

Pearl Beauty is also launching setting powders in four shades, suitable for those with dry, oily and combination skin. With a lightweight formula, they are easy to apply and help to control shine without adding weight or texture to the skin. In addition, the cream bronzers are designed to hydrate the skin and to last for a full day of wear. The pigmented formula leaves a natural sun-kissed glow and was formulated for buildable coverage without appearing cakey.

Pearl Beauty has also launched the Multi Purpose Lip & Face Stick, Cream Highlighters and Spotlight, which are all available in pearl, gold, rose and copper shades for use on the eyelids.

The Pearl Beauty range is available now at pearlbeautycosmetics.com.