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Paradise found with Chopard's latest scent collection
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Chopard Parfums has launched four new fragrances said to be inspired by the Gardens of Paradise. The collection follows the introduction of the luxury brand's first four high-end fragrance creations, inspired by the Gardens of the Tropics.
The new collection is also being hailed as the luxury watch and jewellery company's next step in its 'Journey to Sustainable Luxury' as the four new scents all use 25 premium natural ingredients sourced predominantly from the Firmenich Naturals Together sustainability programme.
As the first watchmaker and jeweller in the world to enable small scale mining communities to achieve Fairmined Certification as well as providing training, social welfare and environmental support, Chopard began its sustainability strategy in 2013 at the Cannes Film Festival with the launch of the Luxury Jewellery Green Carpet Collection. This ongoing and ambitious programme, focusing on the sourcing and traceability of raw materials, is led by Caroline Scheufele in partnership with Eco-Age and its creative director Livia Firth.
All four fragrances – Orange Mauresque (an orange blossom amber fragrance), Jasmin Moghol (a jasmine with oriental woods edp), Rose Seljuke (a rose scent with oriental woods) and Miele D'Arabie (an amber oriental) – have been created by world-class perfumer Alberto Morillas, one of the most iconic perfumers in perfumery today and a master of natural ingredients.
The new Chopard luxury fragrance collections is available exclusively at Harrods priced £240 for 100ml EDP, with a 4 x 10ml Discovery Set available priced at £130.