Marc Jacobs debuts first gourmand scent
For the first time in over four years, the Marc Jacob fragrance brandÂ will be introducing a newÂ addition to theÂ Daisy Marc Jacobs franchise, Daisy Love Marc Jacobs,Â which will debut globally in April 2018.
The new Daisy Love Marc Jacobs global advertising campaign will feature model Kaia Gerber in her continued partnership with the brand.
Shot entirely on film by celebrated British fashion photographer Alasdair McLellan, the imagery captures Kaia alongside models Aube Jolicoeur and Faith Lynch as they revel beneath the golden sun on a dreamy California beach.
Daisy Love Marc JacobsÂ is also the line's first gourmand fragrance,Â which was created by master perfumer and long-time Marc Jacobs Fragrances collaborator Alberto Morillas of fragrance house Firmenich.
â€œThis past year we have focused on growing the Daisy franchise to be a major player in the industry,â€ said Simona Cattaneo, CMO of COTY Luxury. â€œNow, as we continue growing our partnership with Kaia Gerber, is the time to introduce an entirely new sister fragrance into the Daisy franchise. It fits nicely into our strategy as we expand our digital footprint and put an enhanced focus on influencer marketing.â€
As the print and television campaign goes live globally in April, the brand will reveal exclusive Daisy Love digital assets on @marcjacobsfragrances and @marcjacobs Instagram accounts with supporting social content from global influencer partners.