Major beauty players unite on sustainable packaging

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Major beauty players unite on sustainable packaging

SPICE is the name of a new initiative to get the beauty industry shaping the future of sustainable packaging.

Founded by L'Oréal and sustainability consulting firm Quantis, the Sustainable Packaging Initiative for Cosmetics (SPICE), will drive the cosmetics industry's commitment to work towards a sustainable future for beauty. Members currently include Avon Products, Inc., Clarins Group, Coty Inc., L’Occitane en Provence, L’Oréal, LVMH, Shiseido, Sisley, as well as Cosmetic Valley (French “competitiveness cluster” for perfumes and cosmetics) and FEBEA (French Federation of Beauty Companies). 

Members will work together, guided by the sustainability experts at Quantis, to develop and publish business-oriented methodologies and data to support resilient decision making to improve the environmental performance of the entire packaging value chain. 

SPICE says it will help the cosmetics industry make significant progress in three key areas:
1) guiding sustainable packaging policydevelopment based on robust and harmonized methodology, recognized by the sector;
2) driving packaging innovation based on objective eco-design criteria to progress towards more sustainable solutions;  
3) meeting consumers’ expectations by improving communication and providing more clarity on the environmental performance of products. 

"’If you want to go far, go together’ the proverb says and this applies to SPICE. We are honoured to co-found SPICE with the ambition to guide a large number of businesses and brands to do just that,” comments Dimitri Caudrelier, director of Quantis France. “Packaging is key for the cosmetics industry and companies need robust information and recognised frameworks to make resilient decisions. SPICE will be a key factor in driving their sustainability transformation.”

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