Lottie London has returned to the nail game with its first nail launches in 6 years.
The trend-led, gen-z focused brand has unveiled a 23-strong range of nail polishes, along with nail stickers and press ons.
Lottie London has also launched its first nail collab with LA-based celebrity nail artist, Chaun Legend.
Lottie London nail polishes are vegan and cruelty-free, offering long wear and high shine for up to 6 days. The nail polish collection includes 21 must-have shades, from springtime pastels and playful neon brights to shimmers, along with a speedy top coat and speedy base coat.
The formulas are powered by sugarcane and contain up to 80% natural ingredients , while the glass bottles and brush lid are recyclable and made from recycled materials.
Lottie London stick to it nail stickers are available in 4 cool designers: gaming, alphabet; random and abstract.
Each set contains up to 250 stickers and offers 14 days’ wear.
Lottie London stay press’d press on false nails come in a gel finish with on-trend squareletto shape.
With easy application using either vegan nail glue or adhesive pads, the nails offer up to 7 days wear and can be easily removed.
The nails are made from 94% PCR (recycled plastic) and the packaging is made from recyclable materials. The come in five super cute designs including set heats, tortoiseshell, cow print, swirls and abstract.
Meanwhile, the Lottie London x Chaun Legend Stay Press’d nails are the result of the brand’s first ever collaboration with LA|s ultimate celeb nail artist, Chaun Legend, who has worked with the Kardashians, Rihanna, Christina Aguilera and Zendaya.
Chaun’s signature long coffin shape Stay Press’d nails com in 4 killer designs inspired by LA: a graffiti street art design; a green with envy art deco effect; wavy, white swirls; and an orange ombre effect giving LA sunset vibes.
Chaun Legend says: ““I am so excited to be partnering with Lottie London on this upcoming launch. I love creating new and trendy mani looks for all my clients and have drawn inspiration for the four designs from my love of LA with the graffiti art and architecture for that sexy, LA vibe to make you think ‘damn!’”
Nora Zukauskaite, Marketing Director at Lottie London, adds: “Chaun Legend is really owning the nail scene in LA where he is showcasing creativity and passion in the most insane nail looks for the coolest girls on the fashion and beauty scene. We are so thrilled to be partnering with him on Lottie London’s first nail collaboration and bring his Chaun Legend magic to our customers. By bringing Chaun’s unique aesthetic and designs to the collection, our #lottiesquad can really nail each and every look - no matter the occasion.”