Live life, but live it better
Living a hectic lifestyle and burning the candle at both ends can take its toll on our beauty and wellbeing. But a new British company believes it may have come up with a solution, and itâ€™s calling it â€œthe antidote to modern livingâ€.
Equi London has created what it describes as â€œa new generation of multivitamins to counteract stress, sleep deprivation and fatigueâ€. According to company co-founder Rosie Speight (pictured above, right): â€œWeâ€™re about carrying on living the life you live, but helping you live it better.â€
Rosie set up Equi London with her best friend Alice Mackintosh (above left) after her demanding 70-hour-a-week city job contributed to the severe acne she developed in 2013. Desperate to find a solution, Rosie turned to Alice, who is a Harley Street nutritionist, for help.
Alice cured Rosieâ€™s acne by prescribing a range of specialist supplements. â€œIt cleared up miraculously,â€ says Rosie. â€œThere was a very very noticeable effect on my skin and I had so much more energy too.â€
However, the supplements came in the form of numerous capsules and powders, none of which are for sale on the high street. So the friends realised there was a gap in the market for a readily available, off-the-shelf product that would deliver the same â€“ if not better â€“ results, and Equi London was born.
Fundamental and Beautiful
The brandâ€™s first two products â€“ Fundamental and Beautiful â€“ follow Alice and Rosieâ€™s approach to nutritional support, which they call â€œThe Equi Eightâ€. This sees the body as eight inter-connected systems: brain, immunity, energy, detox, stress, structure, digestion and hormones. The idea is that by nourishing and realigning each system, the Equi supplements balance the body, promote optimal function and restore harmony.
â€œOur body functions work at different levels of efficiency and that manifests in different people in different ways,â€ says Alice. â€œThese supplements go in and sort everything out. They working on a deeper level to put everything inside the body back into balance.â€
At her clinic, Alice specialises in skin, but she sees a lot of people suffering from what she calls â€œthe side-effects of modern livingâ€, such as fatigue and digestive problems. â€œThe skin is a real barometer of whatâ€™s going on inside,â€ she says. â€œPeople with skin problems also often have IBS. These are not life-threatening problems, but they are signs that the body isnâ€™t working properly.â€
It took Alice and Rosie months to formulate the two Equi products, which are manufactured in the UK. â€œEvery ingredient is in there for a reason, and all the vitamins and minerals are in the right form,â€ explains Alice. â€œFor instance, we use zinc picolinate rather than zinc citrate, and Beautiful delivers actual marine collagen.â€
Beautiful also contains a patented complex called Glowcutis, which is designed to support every aspect of a skin cellâ€™s life.
Equi London products come in powder form, with Beautiful retailing at Â£62 and Fundamental at Â£55. Alice explains: â€œPowders are better absorbed by the body and you can get a lot more into a powder. Each scoop contains the same as about 15 to 20 capsules would.â€
To find out more, visit the Equi website.