Kylie Jenner beauty launch smashes Superdrug record

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Kylie Jenner beauty launch smashes Superdrug record

 

Best-ever sales figures for the launch of SinfulColors’ new Limited Edition Kylie Jenner Curated Collaboration at Superdrug show that the global appeal of the Jenner Kardashian brand is still on the rise.

Since the products launched in store and online on May 4th, the collection has become the fastest selling nail colours at Superdrug in its history. At the time of writing (May 12th), the brand was selling a bottle of the £3 polish every eight seconds, with the best-selling shade being Kreme de la Kreme.

The exclusive launch marks a new approach for Superdrug. The retailer will launch a new SinfulColors Limited Edition Kylie Jenner shade every four weeks for the next four months – ensuring that fans will always have the chance to pick up Kylie’s latest favourites.

Kylie herself says: “I am so excited to be working with SinfulColors on my own nail colour collections and that they’ve already been a hit in the UK. I’ve taken all the colours and trends that I love for these limited edition sets. I love being creative with my nails and sharing my artistic choices with my fans.”

Simon Comins, Superdrug buying director, adds: “We knew that the Kylie Jenner collection would be successful, but we have been blown away by the response from customers. “The only other launches which have gained such an immediate response in terms of sales are from Zoella and Tanya Burr, our home-grown global social media stars.”

SinfulColors “King Kylie Sinful Shine” is the first of the four limited edition collections. Each collection will consist of eight unique shades, plus three online exclusives, all at £3 each.

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