Beauty brand HelloSKIN has announced its launch into the British beauty market with two products.

HelloSkin’s new Hydrogel Eye Masks and the Hydration Serum are vegan, cruelty-free and derived from 100% natural ingredients, so they are kind to both the skin and the planet.

The Hydration Serum has a silky-smooth formula that plumps and protects skin for a fresh, radiant glow. Featuring a dream team of ultra-hydrating rosehip oil, revitalising glycogens and nourishing prebiotics, its ideal to combat dry, dehydrated and tired skin.

Meanwhile, helloSKIN's multifunctional caffiene and collagen infused Hydrogel Eye Masks can be used day or night to reduce swelling, decrease puffiness and fortify the delicate undereye area.

Both products are free from artificial fragrances and colours, pore-blocking ingredients such as silicones, and parabens and SLS. The serum and eye masks also do not contain sulphates or preservatives, so are suitable for all skin types.

The HelloSKIN Eye Masks and Hydration Serum are available online at www.thehelloskinco.com. RRP from £9.99.