UK skincare brand Facetheory is proud to announce it is now a Certified B Corporation (B Corp).

B Corp is a certification administered by non-profit company B Lab, which evaluates not just a product or service, but the overall impact of a company, taking a more holistic view of how a business affects the welfare of the planet and its people.

Jamie Shuker, CEO and Founder of Facetheory, says: “It is one of our founding beliefs that our brand and products should create a positive impact – not only for our customers, but also for the planet and its people. The world we live in is one that is under pressure and it requires a rethink of the purpose of business; do we knowingly contribute to the issues which are worsening the state of our planet or are we going to make a conscious choice to be part of the solution? We choose the latter.”

The assessment process of becoming a B Corp business is extremely thorough and measures the company's performance in five key categories: governance, workers, customers, community and the environment. 

Facetheory’s well-documented efforts in each of these areas resulted in B Corp status. However, the company will have to re-certify every 3 years, improving its score every time to keep its B Corp certification.

Key B Corp credentials for Facetheory include its use of 100% vegan ingredients; sustainable packaging; Leaping Bunny and PETA-approved cruelty-free formulations; and 365 Money Back Guarantee, with the brand offering a refund up to 1 year after purchase.

Founded in Sheffield in 2014 by Jamie Shuker, Facetheory is on a mission to provide consumers with effective skincare products at an affordable price point. Combining the best of science with the best of nature, Facetheory creates innovative, ingredient-led skincare and makeup products that are vegan and cruelty-free.

Visit www.facetheory.com for more information.