Elizabeth Arden has launched a women's rights campaign called March On, which will celebrate women’s achievements, encourage women to support other women and includes a pledge to donate $1 million to UN Women in support of its work to advance women’s issues worldwide.

The company's support features the introduction of a limited edition lipstick, in the brand’s signature Red Door Red shade and signed by celebrated Hollywood star Reese Witherspoon. It will be sold globally with 100% of the proceeds donated to UN Women. 

An early advocate of women’s rights, Elizabeth Arden famously provided red lipsticks to the suffragettes marching on Fifth Avenue in 1912. Wearing red lipstick, which wasn’t at the time a socially acceptable practice, became a symbol of the women’s movement and has remained an icon of female power to this day. 

“Founded by a woman dedicated to helping women, we are inspired by our history to help change the future. March On honours this legacy not only with a philanthropic donation, but also with a campaign that asks women to unite to help each other achieve their full potential,” explains Kara Langan, senior vice president, global marketing, Elizabeth Arden.

“Whether by creating female-centric support systems or propelling each other in their professional lives, when women stand together they can enact great change in the world.”

“There is real strength and camaraderie in March On and the feeling that we are in this together. By bringing UN Women, Elizabeth Arden and women everywhere together we can help change women’s lives around the world for the better,” adds Witherspoon.

“I have the unique privilege to not only tell these women’s stories through my production company as well as my relationship with Elizabeth Arden, but I also get to encourage them to share their own stories through March On.”

“A prominent entrepreneur and supporter of women’s rights, Elizabeth Arden herself is an inspirational example of the impact women can make on the world. We are pleased to embark upon a multi-year, worldwide partnership with the iconic brand to help advocate for women and girls and make their equal participation a reality,” says Tunay Firat, OIC Head of Strategic Private Sector Partnerships, UN Women.

“The funds raised by Elizabeth Arden through the March On program will help strengthen UN Women’s global programming, which will lead directly to the increased responsiveness and sustainability of field-level activities.”

The ongoing integrated marketing campaign will include social content, public relations, in-store activations and advertising featuring Reese Witherspoon, in addition to the limited edition lipstick.

The March On Beautiful Color Lipstick in Red Door Red went on counter last week, retailing for £22/ €26.