A new online boutique shopping concept has launched that focuses on championing homegrown talent from across the UK. 

A Beautiful Life (ABL) will showcase up-and-coming and established British beauty and wellness brands with a curated edit of hero products.

Deesigned to champion these brands and their founders in a refreshing new way, the online destination aims to combine a luxury ‘in-store’ experience with inspiring creative content and videos, all from the comfort of shoppers’ own homes.

Founder Lydia Roscoe says: “A Beautiful Life is a one-of-a-kind shopping experience where we hope to champion the most exciting British brands. By shopping ‘locally’ we plan to support our community of British beauty and wellness brands enabling their businesses to grow and thrive, as well as encouraging more local entrepreneurial spirit within the beauty industry.”

The launch has been backed by industry leaders including CEW (UK). Industry Consultant, Non-Executive Director for independent brands, CEW Board Member and Co-founder of Modern Botany, Tracey Woodward says: ““It’s an absolute joy to see a digital retailer harness the best of British Beauty. We have so many beautiful brands that need a platform that is going to honour and celebrate their efforts and Lydia and her team have exceptional knowledge and believe in the power of self-care through beauty. It’s great to have a go-to partner for all the tremendous partners I work with, but also all the brands I mentor!”

Abeautifullife.co.uk has launched with a hero selection of products including skin care, body, make-up and lifestyle, from British brands including Jane Scrivner, Bharti Vyas, Bloom & Blossom, Nursem, Apoth & Co, Daniel Sandler, Luxemore London and Tancream.