Boots is set to open its first beauty-only store at Battersea Power Station later this year. The store will showcase Boots’ extensive beauty selection at London’s newest, exclusive shopping destination.
The beauty studio will offer customers a new destination to try out products, looks and trends, with over 250 cosmetics, skincare and haircare brands available. The store will also showcase several new UK-exclusive brands and ranges from diverse and female-owned brands. These brands will also be arriving to boots.com, so customers anywhere in country will be able to access these new products.
A new team of Boots Beauty Specialists will be on hand to give expert advice, with skin-specialist pharmacists and qualified dermatologists also available. The store will offer free consultations with personalised, brand-neutral beauty and skincare advice.
Paul Niezawitowski, Beauty Director at Boots, says: ”Our new Beauty showcase solidifies Boots’ position as the UK’s number one beauty destination and marks the latest innovation under our ongoing beauty reinvention programme. Boots continues to invest in providing a market-leading beauty shopping experience and this new beauty-only concept not only allows customers to be the very first to try new brands and products but also provides a platform to launch new services that we know our customers will love.”
The news follows the recent rejuvenation of over 170 Boots Beauty halls across the UK and Ireland, including in stores in St Albans, White City, Kilbride, Grantham and Stratford-upon-Avon. Trending new brands are now being stocked at the reinvented beauty halls, including Grown Alchemist, Sol De Janeiro and Function of Beauty.