Modern British fragrance brand Floral Street has announced that it is available to shop at the new Boots Fragrance boutique at Broadgate Central, London. 

The Boots Fragrance boutique brings together a curated collection of luxury and niche perfume brands under one roof. The new store also offers a premium concierge service, expert-led personalised consultations, immersive sensory experiences, luxury gift wrapping, training on scent profiling and fragrance matching.  

Boots customers can get their hands on Floral Street’s award-winning, vegan and cruelty-free fine fragrances that are being showcased at the sensory-led, first-of-its-kind, fragrance-only store. 

Already available to shop in over 400 Boots stores across the UK, Floral Street was founded in 2017 by clean beauty pioneer and entrepreneurial leader in global beauty Michelle Feeney. The fragrance brand provides a range of eco-conscious fine fragrances which are ‘powered by flowers’ and inspired by Britain’s vibrant culture.  

Michelle Feeney says: “We are thrilled to be a part of this exciting new chapter for Boots. 

“The new boutique creates a truly inspiring environment where customers can discover fine fragrance in a fresh, experimental way. 

“As an independent brand, it’s an incredible honour to see Floral Street showcased alongside heritage, global fragrance names and the next frontier of niche brands, and in such a beautiful, considered space.  

“At Floral Street, we are passionate about making sustainable, luxury fragrance accessible to all – and this partnership allows us to share our modern fragrances with even more fragrance lovers.” 

The Boots Fragrance store is open now at Broadgate Central, Broadgate, London, EC2M 2QS.