Benefit has unveiled the BADGal Bounce mascara as the latest addition to its collection. The mascara builds effortlessly and feels weightless for a smudge- and transfer-proof finish. The BADGal Bounce mascara is also clump- and flake-proof.  

The BADGal Bounce mascara features a custom-engineered dual-sided brush and buildable formula to create lashes that full, fluffy and lifted all day. 

Formulated with lash-loving ingredients, it contains linden bud extract which helps lashes to look fuller, rice wax to help separate and define lashes to visibly boost, provitamin B5 to condition and castor seed oil to help nourish lashes.  

Benefit reports that 93% of participants from a consumer trial said that the mascara gives an instant lift, with 95% agreeing that lashes look evenly separated.  

The BADGal Bounce mascara is available from the 1st February.