Benefit has announced the opening of its first Benemart holiday concept shop at Selfridges.  

The pop-up experience features a grocery concept which will entice customers with an unconventional spin on nostalgic British household delights. Customers will be able to stock up on an extensive array of premium beauty gift sets, perfect for the holiday gifting season.  

The Benemart concept stores will feature limited edition sets for brows, pores, lases, cheeks and more, showcasing limited edition supermarket-style beauty gift sets and holiday stocking fillers. 

Innovative takes on household essentials will see the shelves stacked with cans of ‘Peas, Love & Pores’, ‘Soup’d Up Beauty’, ‘BADGAL Energy Beauty Booster’ energy drinks, ‘Whole Latte Lashes’ vibrant coffee cups, ‘Extra Glam Infused’ olive oil tins and reusable ‘Lookin’ Crisp’ packet makeup bags.  

Customers can also take advantage of 1:1 consultations, free sampling and have the chance to win deluxe-sized beauty prizes at the Benemart gumball vending machines.  

The first Benemart concept store will open its doors for one week from the 22nd August at the Beauty Hall at Selfridges London. Benemart will then open at the famous Food Hall for one month, from the 29th August to 29th September.  

From the 28th October, the Benemart concept will land in Selfridges Trafford Centre Manchester and will be open until the 10th November.  

Sarah Harbon, General Manager at Benefit Cosmetics UK & Ireland, says: “We’re thrilled to announce the global opening of our first Benemart concept store in partnership with Selfridges."

"Step into the bold and exuberant world of Benefit, where our brand, iconic products and collectable gift sets truly come to life. Experience beauty like never before with an immersive shopping adventure that blends our unique brand storytelling with the fun, unforgettable experience that only Benefit can offer.” 

Since the launch of Benefit in 1976, the brand has wowed with its brick and mortar boutiques and pop-up experiences, showcasing some of its most loved products including the Benetint, the POREfessional Primer, BADGal Bang! Mascara and Precisely, My Brow Pencil.