Beauty of Joseon reveals latest SPF innovation

Beauty of Joseon reveals latest SPF innovation

© Beauty of Joseon

Cult K-Beauty brand Beauty of Joseon has unveiled the Daily Tinted Fluid Sunscreen, a hybrid formula that provides SPF protection with an elegant sheer tint. After selling out within 2 hours of its launch, the SPF is now available at Boots.

The fluid provides SPF 40 protection, soft coverage and breathable comfort. The formula is available in 12 adaptable shades that seamlessly blend for a wide range of skin tones and suitable for even sensitive skin.  

It has a silky texture that feels weightless and non-greasy and leaves a natural, radiant finish. The formula is also oil-controlling and soothing, perfect for simplifying morning routines or elevating sun care rituals.  

Beauty of Joseon was created with the heritage of 'Hanbang' at its heart, traditional Korean medicine that harnesses natural ingredients with therapeutic properties. The brand blends centuries-old traditions from the Joseon Dynasty with modern lab-backed ingredients.

The Beauty of Joseon Daily Tinted Fluid Sunscreen is available now instore and online at Boots, £16 RRP.  

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