Global beauty brand Avon has announced that it will launch its makeup, skincare and fragrance products in 100 Superdrug stores across the UK and online in October.
The partnership marks Avon’s latest move to introduce additional shopping options to complement the brand’s traditional high-touch relationship selling model.
As part of the partnership, 150 Avon products will be available; the launch lineup will include cult-favourite products such as Anew Renewal Power Serum with Protinol™, Hydramatic Matte Lipstick and Skin So Soft Dry Oil Spray.
Angela Cretu, CEO of Avon, says: “We’re thrilled to connect with new customers across the UK by introducing Avon products into Superdrug stores. We understand that people like to shop in different ways, whether it’s a personal consultation with one of our amazing Reps who provide tailored beauty advice, via our online channels, or now in Superdrug stores. We’ll now be able to reach even more people who want high-quality, innovative and, most importantly, affordable beauty products.”
Avon products will be available online at Superdrug.com from 9th October and in store from 11th October.