AllSaints scent to debut this autumn
Iconic global beauty company Revlon has signed an exclusive global licence agreement with British contemporary fashion brand AllSaints for the developmentÂ of its very first fragrance.Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â
"We are proud to partner with an industry leader,Â Revlon, to launch the AllSaints fragrance collection," said William Kim, CEO of AllSaints.
"Revlon's strategic approach is perfectly aligned with our brand vision and global growth focus."Â
"As a brand, AllSaints is recognised globally for its fashion-forward, contemporary, Ready-to-Wear and bag collections and we look forward to creating a fragrance collection withÂ RevlonÂ which embodies these attributes."
The debut scent will be unveiled this autumn.
"We are thrilled to partner with AllSaints, and strive to translate their unique perspective on fashion to the world of scent," said Serge Jureidini, president,Â Revlon, Elizabeth Arden and Fragrances atÂ Revlon. "AllSaints' impressive footprint and customer-centric mindset is perfectly aligned withÂ Revlon's strategy and our focus to accelerate our global business."
Established in 1994, AllSaints is known for its iconic biker jackets. According to Revlon, the core values of AllSaints are individuality with an East London attitude.