Beauty blogger and body image champion Natascha Cox is launching her own beauty line later this year.
The first releases from the brand will be Saviours Lux Matte Lipstick and SHEROS Liquid Lipstick collections.
Cox says she has full creative control of the brand and has included a range of staple colours as well as some bolder ones for the summer palette.
Devotees of the blogger are already pre-ordering online, with availability scheduled for April. The brand says it will go retail later this year.