NARS to unveil virtual global flagship store

NARS Cosmetics is launching a virtual global flagship store that brings together the immersive world of NARS and revolutionary digital technologies.

A hybrid of an in-store and online shopping experience, the NARS virtual store is designed to answer the consumer need for a new way to shop for cosmetics, and adapts the bricks-and-mortar feel to the current retail landscape.

Shoppers can purchase directly from the virtual store, book one-on-one artistry sessions, utilise virtual try-on technology, view artistry tutorials and get shade matched using Matchmaker, an AR and AI-powered foundation shade finder.

Beyond product discovery, shoppers can visit a dedicated area in the store to acquaint themselves with founder and creative director, François Nars’ unique vision of beauty and iconic career by virtually flipping through his self-titled photobiography.

Taking inspiration from NARS’ original stores, which fuse together elements of modernity and artistry, the black and white colour scheme echoes the brand’s signature packaging, while red accents throughout are matched to the brand’s beloved lipstick shade, Jungle Red.

“It was a dream come true to open the first NARS boutique in 2011. Today, I am excited that digital technology allows for us to bring the NARS boutique and artistry experience to fans everywhere, even from home. I want the new virtual store to feel as inviting and playful as our boutiques,” says François Nars.  

The NARS virtual store has already launched in the US and launches in the UK on 28th April 2021 at narscosmetics.co.uk highlighting one of the brand’s most iconic products; Pure Radiant Tinted Moisturizer, now available in 16 shades for all skin types and tones. 

The virtual store windows and visual merchandising will be updated to celebrate new launches, and NARS anticipates launching new and exclusive features throughout the year. 

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