Radox is set to expand its highly successful bathing portfolio with new Radox Bath Me-Time collection, comprising bath salts, bath bombs and bath oils.

Rolling out from mid-July, the Radox Bath Me-Time range is inspired by nature and has been designed to appeal to the growing number of consumers who want a luxury bath-time experience to help wash away the stress of everyday life.

Not only is Radox the first mass market brand to include bath oils, but the introduction of bath bombs is intended to drive growth into this sector by capitalising on the appeal of this format.

The Radox Bath Me-Time collection includes: Radox Moisturising Bath Oil Blends with Vitamin E, available in three variants: Revitalizing Eucalyptus scent, Caring Coconut scent and Soothing Rose; Radox Bath Therapy Bath Salts, available in two variants: Muscle Relax with Peppermint and Detoxed with Acai Berry; and Radox Fragrance Explosion Handmade Bath Bombs, available in four variants: Tropical Mango, Dreamy Watermelon, Calming Lavender, and Pampering Rose.

Prices range from £2.50 to £5.

James Griffin, marketing director for skin cleansing & care at Unilever UKI, commented: “Nearly half of people bathe to relax and recover, demonstrating that baths aren’t just relevant during the cold winter months but all year round.

“The new consumer Bath Me-Time collection is designed to tap into both the recovery and experiential need states, providing a range of unique solutions for those seeking to improve their wellbeing with a luxurious bath experience all year round.”