Mavala launches Power of Pink campaign

Swiss beauty brand MAVALA is launching an International Power of Pink campaign this October, for Breast Cancer Awareness Month 2022.

The campaign is to help support breast cancer charities across ten countries to raise awareness around the disease.

In the UK, Mavala UK will be proudly supporting UK breast cancer awareness charity, CoppaFeel! for the second year running.

The Power of Pink campaign will include four special products, all of which will help the wearer feel amazing, whether or not they are going through treatment for cancer.

The collection includes a limited edition Power of Pink Mini Colour nail polish (RRP: £6.20); Candy Tinted Lip Balm (RRP: £7.20); Crayon Lumiere in Prune Flambee (RRP: £11.50); and the Clean and Comfort Micellar Water (RRP: £13.50).

In the UK, money will be raised for CoppaFeel! on each purchase of these special products during Pink October – £1 per product will be donated to CoppaFeel!

Kathleen Eymery, Global Pink October fundraising manager and marketing manager of the Mavala skincare range, says: "It is estimated 700,000 women die of breast cancer every year worldwide, so it is with integrity, sincerity and determination that we commit ourselves. Mavala has never stopped building a relationship of trust with women and we want to celebrate their strength, their freedom and their commitment.”

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