Marie Claire Edit expands into luxury beauty

Premium fashion and beauty multi-platform destination Marie Claire has expanded the Marie Claire Edit e-commerce platform into a luxury beauty offering.

Following the success of The Marie Claire Edit online retail destination, Marie Claire UK has created a first-in-class beauty shopping platform, launching exclusively with NET-A-PORTER.

Marie Claire says the launch of beauty on The Edit is a way to connect the final dot in the Marie Claire ecommerce ecosystem. Bringing to life the influential women behind Marie Claire’s beauty team while providing brands with new native and social advertising formats, it allows users to shop and browse the beauty brands they love with ease, directly from the Marie Claire website.

Working exclusively with NET-A-PORTER for the launch, Marie Claire Beauty Edit combines the latest and most coveted beauty and makeup brands with the expertise of Marie Claire’s editorial team creating content and curating the latest trends and inspirational shopping.

The Marie Claire Edit approved badge offers key endorsement for brands for items carefully selected by Marie Claire’s leading editorial team and ambassadors.

The Marie Claire Beauty Edit is led and created by Emily Ferguson eCommerce Director, and developed collaboratively with the wider editorial team, including Marie Claire’s Beauty Editor Katie Thomas. It offers a new point of purchase, leveraging Marie Claire’s digital reach in beauty, which delivers strong SEO by targeting all long-tail keyword shopping terms.

Caroline Stent, MD of Marie Claire, says: “Extending into beauty is a natural and exciting next step for Marie Claire Edit. Alongside Beauty Drawer and VIP, today's launch further cements our position as the UK's number one fashion and beauty media brand. Importantly, it also enables us to offer our loyal community an ever more sophisticated and rewarding shopping experience.”

Katie Thomas, Beauty Editor Marie Claire, adds: “I am beyond thrilled that we are launching Beauty onto the Marie Claire Edit. It has been so incredibly successful for fashion and I just know that it'll be the same for the beauty channel. The fact that we are launching with NET-A-PORTER means that we are able to kick off this endeavour with some of the most exciting, innovative and well-loved brands in the world.”

The e-commerce site is available via www.marieclaire.co.uk/shop/beauty.

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