Lypsyl has launched a TV advertising and digital campaign following the relaunch of its lip balm range in late 2016.
The new stars of Lypsyl’s #SoftWhereItMatters campaign are Ollie, a hardworking farmer from Nottinghamshire who, despite his tough exterior, is #SoftWhereItMatters, and his miniature Dachshund Dora.
Karen Hampshire, Alliance Pharmaceuticals Senior Brand Manager of Lypsyl, says: “The new fragrances and packaging give us the perfect opportunity to create a fresh, new campaign to get women talking and engaging with the brand. We wanted to feature real-life tough guys and show their softer side.’’
The campaign includes a new e-commerce website, www.lypsyl.co.uk, which has an emphasis on strong customer service, offering same day despatch, bundle offers and free delivery when customers spend over £5.
We use essential, performance, functional and advertising cookies to give you a better web experience. Find out how to manage these cookies here. We also use Interest Based Advertising Cookies to display relevant advertisements on this and other websites based on your viewing behaviour. By clicking "Accept" you agree to the use of these Cookies and our Cookie Policy.