Lynx goes gender neutral

Lynx, the UK’s leading male grooming brand, is launching Lynx Unity, its first-ever gender-neutral body spray in the UK.

A new product addition for 2018 – the deodorant body spray combines floral scents with the subtle notes of honeydew melon and sandalwood, to deliver a fresh and impactful fragrance. Designed for everyone, Lynx Unity (RRP £3.65) will ensure everyone smells great, confident and  free express their own form of individuality.

Lynx has played an influential part in the daily lives of British men since 1985, which is why the launch of Unity represents a landmark moment for the brand: the first time Lynx has developed a fragrance specifically for everyone.

Lynx Unity will be supported by a substantial marketing investment, with activity launching this month. Available now, the Lynx Unity packaging features a distinctive black and pink colourway for optimum stand-out on shelf.


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