Live life, but live it better
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Living a hectic lifestyle and burning the candle at both ends can take its toll on our beauty and wellbeing. But a new British company believes it may have come up with a solution, and it's calling it €the antidote to modern living€.
Equi London has created what it describes as €a new generation of multivitamins to counteract stress, sleep deprivation and fatigue€. According to company co-founder Rosie Speight (pictured above, right): €We're about carrying on living the life you live, but helping you live it better.€
Specialist solution
Rosie set up Equi London with her best friend Alice Mackintosh (above left) after her demanding 70-hour-a-week city job contributed to the severe acne she developed in 2013. Desperate to find a solution, Rosie turned to Alice, who is a Harley Street nutritionist, for help.
Alice cured Rosie's acne by prescribing a range of specialist supplements. €It cleared up miraculously,€ says Rosie. €There was a very very noticeable effect on my skin and I had so much more energy too.€
However, the supplements came in the form of numerous capsules and powders, none of which are for sale on the high street. So the friends realised there was a gap in the market for a readily available, off-the-shelf product that would deliver the same €“ if not better €“ results, and Equi London was born.
Fundamental and Beautiful
The brand's first two products €“ Fundamental and Beautiful €“ follow Alice and Rosie's approach to nutritional support, which they call €The Equi Eight€. This sees the body as eight inter-connected systems: brain, immunity, energy, detox, stress, structure, digestion and hormones. The idea is that by nourishing and realigning each system, the Equi supplements balance the body, promote optimal function and restore harmony.
€Our body functions work at different levels of efficiency and that manifests in different people in different ways,€ says Alice. €These supplements go in and sort everything out. They working on a deeper level to put everything inside the body back into balance.€
At her clinic, Alice specialises in skin, but she sees a lot of people suffering from what she calls €the side-effects of modern living€, such as fatigue and digestive problems. €The skin is a real barometer of what's going on inside,€ she says. €People with skin problems also often have IBS. These are not life-threatening problems, but they are signs that the body isn't working properly.€
Scientifically formulated
It took Alice and Rosie months to formulate the two Equi products, which are manufactured in the UK. €Every ingredient is in there for a reason, and all the vitamins and minerals are in the right form,€ explains Alice. €For instance, we use zinc picolinate rather than zinc citrate, and Beautiful delivers actual marine collagen.€
Beautiful also contains a patented complex called Glowcutis, which is designed to support every aspect of a skin cell's life.
Equi London products come in powder form, with Beautiful retailing at £62 and Fundamental at £55. Alice explains: €Powders are better absorbed by the body and you can get a lot more into a powder. Each scoop contains the same as about 15 to 20 capsules would.€
To find out more, visit the Equi website.