HYALU B5 Eyes is a new anti-wrinkle formula from La Roche-Posay combining a replumping and repairing complex specifically formulated to target signs of ageing and tiredness around the eye contour area.

This formula is said to instantly brighten and tighten the eye contour area as well as visibly reduce fine lines.

The product's active ingredients are:

• Hyaluronic acid - A molecular duo of two hyaluronic acid spheres of high and low weights are said to simultaneously provide both surface and deep hydration, working to plump and hydrate the eye area.
• Vitamin B5 -  A high concentration of Vitamin B5 (5%) is said to stimulate cell turnover, improving barrier function and helping to repair the delicate skin on the eye contour.
• Thermal Spring Water - La Roche-Posay’s signature ingredient is said to provide instant relief and is clinically proven to soothe sensitive skin.
• Mineral Pigments - These are said to provide an instant flawless effect and the perfect base for makeup.

The company says that the new addition to the range can be used alongside the award-winning HYALU B5 Serum to promote a plump and healthy-looking complexion. 

HYALU B5 Eyes will retail at £25.50 and goes on counter this month.