For 10 years, British-born make-up brand Illamasqua has taken an unapologetic, unconventional approach to beauty. With professional, high-performance formulations, its innovative stance has always been at the heart of its iconic beauty products and campaigns.

To celebrate its 10th anniversary, the brand is launching The Reign of Rock, a limited-edition collection for eyes, lips and face. Inspired by the rebel spirit of rock music, British model Amelia Windsor fronts the collection's ad campaign. It is Windsor's first-ever beauty contract.

In the shot, Windsor has been transformed by Pablo Rodriguez, Illamasqua's director of artistry, using Antimatter lipstick (in BTCH, a deep violet), Beyond Powder, Iconic Chromes and Jewel Vinyls. 

The collection will be available from 10 October.