Harrods has opened H beauty, its first standalone beauty store, at Intu Lakeside in Essex, with a second store set to open in Milton Keynes next year.
The 23,000 sq. ft. space embodies the future of beauty, providing an open and expansive space for customers to safely shop some of the most coveted and forward-thinking brands in the world, from legacy brands such as Chanel, La Prairie and Creed to pioneering, new generation beauty brands such as Huda Beauty, 111Skin and Uoma.
The new store concept combines a diverse portfolio of premium and luxury brands with Harrods’ famous experiential beauty retail environment, to bring something entirely new to the UK’s beauty retail industry.
The Skincare offering is designed to showcase the exceptional innovation in this category and while there is a price point to suit every consumer’s wallet, the element binding the brands is their commitment to efficacy and creating products that really work.
Fragrance in H beauty is to emulate everything great about Harrods’ Knightsbridge store, as the UK’s foremost luxury fragrance retailer. The incredible brands represent who the retailer considers to be among the most important and exciting brands, where customers can rediscover familiar favourites or fall in love with a new signature scent.
H beauty’s make-up assortment is designed not only to cater to everyday make-up needs, but also to equip customers with the tools and techniques to elevate their make-up game and tap into the latest trends.
Everything at H Beauty has been designed with social distancing and safety in mind, so customers can safely enjoy an interactive and unforgettable 360-degree experience with peace of mind; for example, in lieu of product samples, magic mirrors allow shoppers to safely try different products and looks, while sanitiser stations are placed throughout the store.
The retail experience will come to life with a series of exclusive and distinctive on-counter services including bespoke fast facials from Sisley, using a selection of the brands most nourishing products, as well as product personalisation from Dior, Givenchy, and Atelier Cologne.
Annalise Fard, director or beauty, fine jewellery & watches and home at Harrods, says: “As Harrods’ very first beauty specialist retail space, H beauty is going to be a significant addition to the beauty landscape and will be a game-changing, destinational beauty emporium offering experience, make-up, skin care, hair care and fragrance. I see beauty as the entry point into luxury and it’s very exciting to be able to take the excitement and engagement for beauty and really deliver it to a customer on a wider platform. Harrods has vast authority and strong brand relationships within the beauty industry which has provided us with the opportunity to offer H beauty customers both well-recognised brands that they know and love very much directly from Knightsbridge, as well as an exciting array of entirely new brands that can only be found at H beauty.”
Mia Collins, head of beauty at Harrods, adds: “H beauty has really bold ambitions, but they’re ones that are entirely befitting of this amazingly vibrant and dynamic category that is beauty, and to have the opportunity to pair this with equally vibrant and dynamic communities across the UK is nothing short of epic. Through H beauty we are bringing the essence and magic of Beauty at Harrods to a bigger audience and we can’t wait to debut this concept in Essex – home to some of the UKs most discerning Beauty consumers. We have worked hard to create a packed calendar of exclusive brands and pre launches and a raft of brands that simply won’t be available anywhere else in Lakeside – cue Charlotte Tilbury; Byredo, Dr Barbara Sturm, IGK, Huda Beauty…the list goes on.”
For more information about H beauty visit www.harrods.com/en-gb/h-beauty.