Grooming brand MOJO enters skincare market

MOJO Skin & Haircare, a British challenger brand in the men’s grooming category, has entered the skincare market with two new premium products, available at Sainsbury’s stores nationwide. 

MOJO Anti-Ageing Moisturiser is enriched with UV filters, sodium hyaluronate, collagen, jojoba oil and pro-vitamin B5 to help soothe, hydrate and protect skin and boost its elasticity.

MOJO Exfoliating Face Scrub is specially designed for male skin, which is tougher and oilier than women’s. It contains Icelandic volcanic sand and activated charcoal to cleanse clogged pores while removing dirt, dead skin cells and oil from the skin’s surface, preventing breakouts.

The new products join the brand’s line up of salon-inspired hair styling products, including Styling Cream, Defining Paste, Classic Pomade and Molding Clay.

MOJO is a premium grooming range that fuses high-performance formulations with the brand’s unique luxury fragrance, packaged in black and gold jars. Brand founder Paul Adrian, who previously worked with lifestyle and beauty brands including King of Shaves, launched MOJO after identifying a gap in the market for affordable but premium hair care products.

Andrew Gerrie, co-founder of LUSH, was an early investor in the company, which won the ECRM Buyers Choice Award 2020 and the Great British Design Award in New York.

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