Award-winning hairdresser Lee Stafford says: “For lucky girls with normal hair types, it’s all about trying to make the hair as healthy and shiny as possible. Hair products that contain natural oils, such as argan oil or coconut oil, are fantastic for promoting shiny hair as they are intensely hydrating and inject moisture back into the hair strands. I would recommend using argan oil for those with thicker hair and coconut oil for those with normal/fine hair.” Celebrity hair stylist Phil Smith adds: “Coconut oil stimulates hair growth, promotes scalp health, adds shine and softness, and can prevent hair breakage and split ends. Try my BE GORGEOUS COCO-LICIOUS Coconut Oil Shampoo and Conditioner (RRP £3.50 each) to give hair a boost of weightless moisture and leave it feeling super soft.”
When it comes to styling, Charles Worthington Brand Ambassador Ken O’Rourke advises: “The biggest advantage of having this hair type is that it can be a zero maintenance hair style. Now it’s all about softer, smoother-looking, rather than poker straight, hair. Try Charles Worthington Volume & Bounce Express Blow Dry Primer (RRP £6.99) for a fast and efficient blow dry; simply spray all over hair and blow dry with the nozzle facing down to keep the cuticles smooth.”
If your customer’s hair is prone to greasiness, Stafford advises recommending hair care products formulated without too much oil or silicone, as these can weigh hair down and leave it looking lank. “Instead, advise them to opt for shampoos with cleansing and detoxifying ingredients.” Smith adds: “If your customer is prone to greasy hair, they should avoid touching or brushing their hair as much as possible. It’s also wise to wash hair less frequently, as overwashing will strip away the hair’s natural oils and cause hair to produce more, resulting in hair becoming greasy again.” Jabu Mkhasibe, head stylist at Duck & Dry, advises: “Customers should use a shampoo designed for greasy hair that controls oil production, and only apply conditioner on the ends of the hair, avoiding the roots.”
Dry shampoo is a styling saviour for greasy hair; this can be used between washes to keep locks looking fresh. O’Rourke recommends Fudge Professional Dry Shampoo (RRP £10.45), a waterless cleanser with rice starch and apricot kernel oil, which adds body and cleanses hair of dirt and oil, leaving it refreshed.
Customers with fine hair should be advised to wash their hair three times a week using a volumising shampoo and conditioner, says O’Rourke. “Make sure to apply a small amount of conditioner on the ends of the hair only,” he adds. TRESemmé Beauty-FULL Volume collection offers an innovative reverse wash and care system for consumers worried about weighing their hair down with conditioner. The range is specially formulated to be used in reverse, starting with the TRESemmé Beauty-FULL Volume Pre-Wash Conditioner (RRP from £4.99) to soften the hair, followed by the TRESemmé Beauty-FULL Volume Shampoo (RRP from £4.99) to wash away weight, delivering natural-looking, everyday volume. After washing, TRESemmé Beauty- FULL Volume Maximiser (RRP £4.99) and Mousse (RRP £5.50) create volume and smooth hair during the styling process.
O’Rourke also recommends this hair drying technique to add bounce to limp locks: “When blow drying hair, use a bristle brush and pull hair upwards and outwards to create a fuller effect.”
Stafford says: “Dry hair is usually porous, which means it quickly absorbs moisture and other chemicals applied to it, and is often the result of over-processing with colour or heat styling. If customers fall into this category then, again, you could recommend they opt to include natural oils in their hair care, as they are incredibly hydrating ingredients that will work hard to nourish and repair damaged hair.
Repcillin Extra Mild Shampoo with Crocodile Oil and Wild Harvested Baobab Oil (RRP £16) contains a blend of naturally-derived foaming agents to gently cleanse the hair and scalp without stripping away their natural oils. The formula includes crocodile oil, which helps to calm the dry sensitive scalp and prevent hair breakage, plus moisturising, organic baobab oil to nourish hair and lock in moisture. To follow, Repcillin Hair Conditioner with Crocodile Oil and Organic Marula Oil (RRP £16) hydrates, detangles and thickens the hair and soothes red, itchy scalps with its combination of crocodile oil, organic marula and coconut oils, and Himalayan cedarwood, lavender, rosemary and geranium essential oils.
Dry and damaged hair will benefit from a weekly deep conditioning treatment, while shine-enhancing products can help it to appear more healthy. “Leave your hair to air dry so it doesn’t undergo any additional heat damage, and finish with a shine spray. A good serum can also work well – my top tip is to apply it onto the back of your hand and rub your hairbrush in it to ensure even distribution throughout the hair,” suggests O’Rourke.
Smith advises: “Coloured hair needs a lot of love and attention, so if you want to avoid colour fading quickly, then advise customers to invest in colour-specific products.” Colour care shampoos and conditioners are available in shade-specific variants for best results. Stafford explains: “Depending on what kind of colour you put in your hair, the chemicals tend to strip the natural goodness from the hair shaft, leaving hair brittle. Dark hair tends to go dull and lifeless, therefore using products designed for brunettes will help moisturise, tone and refresh hair, adding warmth and depth to the colour while encouraging natural shine. Coloured blonde may go brassy and resemble straw. Using a purple shampoo will neutralise the brassy, canary yellow tones, while blonde conditioner will leave hair smooth and hydrated while maintaining the colour.” O’Rourke suggests using a detox shampoo once a week to remove colour build-up and leave hair looking vibrant.
Shine-enhancing serum will add gloss to coloured locks, says Stafford: “Coloured hair tends to be dryer and less manageable, so using serum is a great way to hydrate and smooth the hair.”
Every season there are exciting hair trends to talk about. Below, our four experts talk us through the trendiest styles.
“The ‘undone’ look is very on-trend this season. With the hair pre-curled, tousled then loosely pulled back into a low bun, your customer can create a sensual look for any time of the day. Using salt spray for texture, or a volumising spray like Duck & Dry Blow Dry in a Bottle (RRP £20) to create volume and body for finer hair, helps keep the hair looking freshly undone without being messy.” Jabu Mkhasibe, head stylist, Duck & Dry
THE HAIR-DOWN LOOK
“The slicked back look is quite literally all over the red carpet and runways right now. Take a comb and brush back the hair around the hairline, then take a small amount of my Lee Stafford Wet Look GeLee (RRP £7.99) and slick back into place. Next, run straighteners through the length of the hair, creating a poker straight look to perfectly compliment the wet look.” Award-winning hairdresser Lee Stafford
“A long textured bob is THE haircut to have. The hair should be cut to sit just above or below the shoulder, then layered internally to create texture and movement. This cut will suit any face shapes, as a stylist can personalise the layers around their client’s face. To keep the style looking sleek, add a touch of Phil Smith BE GORGEOUS BIG IT UP! Thickening Volume Cream (RRP £4.00) to add texture and body.” Celebrity hair stylist Phil Smith
“I love a natural brunette and it’s a ‘trend’ that never goes out of style. If visiting a salon, try out colour contouring, which consists of super subtle hints of colour to suit individual face shape. To create a richer, more youthful brown hair look at home, try Charles Worthington Colour Revive Mousse in Dark Brown (RRP £9.99) to instantly brighten up dull, lifeless, faded coloured hair with all-over, natural-looking colour.” Charles Worthington Brand Ambassador Ken O’Rourke