Best-selling Spanish beauty brand Freshly Cosmetics has annoucned its first international store in London’s Carnaby Street, which will open on 19th November 2021. 

The brand’s London store is the fourth in Freshly’s retail portfolio and follows the success of existing shops in Barcelona, Madrid and Valencia.

Freshly Cosmetics was established in 2016 and has already been used by more than a million people across 20 countries throughout Europe, as well as in China.

Freshly products are +99% natural, vegan, cruelty-free, sustainable, clean INCI and natural. The brand formulates and develops innovative products that create everyday solutions for everyday people and that offer extraordinary results, textures and fragrances.

95% of Freshly packaging is made of 100% recyclable glass, aluminium, kraft and wood, and the company works to make its packaging 100% sustainable. 

The new UK store’s interior interior promises to be a tangible representation of Freshly’s commitment to sustainability, and has been created using sustainable and recycled materials in collaboration with Valencian design studio CuldeSac.

The store’s design echoes the modern vivacity and exuberance that radiates from Freshly’s e-commerce site, and has adopted the iconic curve feature present in its existing stores that reflects its personality as a brave and ‘cornerless’ brand.

Consumers will be immersed into a bright, light, open-plan shopping environment, with products clearly visible to make the shopping experience effortless and enjoyable.

Marta de Blas, International Growth Manager for Freshly Cosmetics, says: “We firmly believe that having a physical presence in the UK, and in London particularly, is key to the success of our international growth strategy and has the potential to open Freshly’s doors to the world. Being situated in the famous and iconic Carnaby Street places us in the centre of one of the most cosmopolitan and desirable shopping destinations on the globe. Not only will this bring us great footfall and visibility, but presents us with huge opportunity to bring the Freshly revolution alive to a new market and customer base. We are excited to see what the future holds and are looking forward to this new phase in our international growth.”