FFS Beauty creates first ad campaign

FFS Beauty, the UK’s first and biggest direct-to-consumer women’s shaving brand, is celebrating reaching 100,000 subscribers with a new marketing campaign.

Designed to reinforce its position as a brand for those in search of effortless beauty, the campaign features 19 real women holding placards that reflect the company’s achievements and its mission, as well as its new identity, which rolled out in July via brand agency Free The Birds.

Lines including “For Female’s Sake”, “For Feelgood’s Sake” and “For Future’s Sake” are designed to spread the word about FFS’s unique offering and celebrate imagery of real women for their 19-65 demographic to enforce the concept that ‘beauty should be effortless’.

FFS Beauty produced the idea in-house, and the models are a mixture of staff and local women. The images were achieved within the rules of social distancing, with all women photographed separately or socially-distanced and then photoshopped to appear close together for the final images.

 Des McManus, Managing Director of FFS Beauty, says: “Reaching 100,000 subscribers feels like an achievement to celebrate, especially with all the challenges of Covid and lockdown. It’s also the right time to start pushing on towards the next 100,000, as we build a more sophisticated, conscious and contemporary brand – without taking ourselves too seriously.”

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