Decléor has announced a new brand campaign with McCann Worldgroup, which forms part of the brand’s focus on a new era of modernity, wellness and efficacy.

The campaign pledges to strategically reposition and clarify Decléor’s brand equity into the more evolved, luxurious consumer skincare ritual.

For nearly 50 years, the brand has been formulating innovative skincare with ingredients and scents that elevate the experience of caring for the skin from routine to ritual while delivering measurable results both visibly and within the skin. It has a devoted following because this approach delivers results.  

The powerful new campaign aims to grow Decléor’s market share through a full-funnel marketing strategy focusing on innovative media activations raising awareness via social and programmatic channels and strengthening the customer journey within spa and salon to truly reflect the Decléor experience.

Thanks to a strategic re-organisation of the L’Oréal brand divisions, Decléor now sits in the Active Cosmetics Division alongside brands including La Roche-Posay, CeraVe, SkinCeuticals and Vichy, which aligns much more strongly with the brand’s heritage, USP and consumer offering. The new brand campaign aims to grow brand trust in the UK through a modern and relevant communication strategy.

Rob Brown, Executive Creative Director for McCann Worldgroup, says: “The campaign captures a new era for Decléor and reinforces their potent skincare offering; combining advanced science with the force of nature. Creating powerful active ingredients for both skin and mind, Decléor is more essential today than ever.”

Karen Flavard-Jones, Managing Director of L’Oréal UKI Active Cosmetics Division, adds: “I have always believed in the powerful connection between skincare and mind. I’m so excited to welcome you to the new world of Decléor, our high performing essential oil skincare brand engineered to get your skin glowing and your mind going. McCann truly understand our customer and the digital age we now live in, I’m confident this campaign will show our existing consumers and new ones who we are as a brand and what we stand for.”

The new campaign will debut this month.