Cult Beauty launches skin campaign

To celebrate Cult Beauty's Skincare Month, the online beauty retailer has launched the #UpCloseOnSkincare campaign. 

Helping to break up idealised, unrealistic depictions of skin, Cult Beauty is inviting consumers to share photos of their bare faces on Instagram for the chance to win £1,000 to spend on skincare, plus a consultation with the retailer’s expert Cult Concierge team.

With skincare high on customers’ New Year priority lists, Cult Beauty has also launched its first ever Skin Care Sessions over Zoom. Hosted by Cult Beauty Co-Founder Alexia Inge, the digital discussions will feature a panel of leading authorities, brand founders, influencers and industry insiders, and cover all manner of topics from ‘skincare as self-care’ to the future of sustainable beauty. 

Cult Beauty hopes the Zoom sessions will open up the dialogue to help break skincare ‘norms’ and encourage consumers to share their bare faces, which it wants to champion. 

As part of the campaign, Cult Beauty is supporting its charity partner, Beauty Banks, by donating 100% of the Zoom session ticket proceeds to its cause. By donating just £5 or £10, each attendee can help the charity in its quest to support those who lack ready access to everyday hygiene essentials. 

Tickets for the Skin Care Sessions are now available via



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