Coty, one of the world’s leading beauty companies, is mobilising its 20,000 employees around the globe to become activists by taking a stand against prejudice and discrimination through an innovative digital-action platform.
Driven by its purpose to ‘Celebrate and Liberate the Diversity of Your Beauty’, Coty has partnered with Global Citizen to create We Stand For You – a first-of-its-kind employee social action platform that aims to tackle the prejudice and discrimination that stands in the way of self-expression - based on gender, sexual orientation, ability and ethnicity.
Powered by Global Citizen’s innovative technology, the We Stand For You platform is a tool for Coty employees to put pressure on world leaders – through tweets, petitions and emails - to increase funding and change discriminatory laws and policies that don’t deliver for all. In doing so, it harnesses the power of Coty’s collective voice – empowering employees to become advocates for social change and part of a movement that drives impact at scale.
In just seven months, Coty colleagues around the world have taken approximately 8,000 actions.