As a brand and symbol, Smiley^® has shaped the way we express happiness with the familiar, universal smiley image for 50 years. 

To mark its 50th anniversary, Smiley^® has collaborated with artist André Saraiva, whose signature designs have been drawn over 300,000 times on six continents, and well-known brands across the world to create a truly exclusive collector’s edition range of products.

Ciaté London has been selected as the exclusive cosmetics partner of this unique collaboration, which will be sold in Galeries Lafayette across the globe throughout the year-long celebration, in addition to Nordstrom and Urban Outfitters.

The Ciaté London x Smiley^® Collectors’ Edition eyeshadow palette has been designed to stand out from the crowd; André’s explosive tie-dye graffiti effect is topped with the iconic Smiley^® to bring about an impactful, loveable palette. The six-pan collectable palette features beautiful, adaptable shades suited to all moods, and also includes a handy mirror, perfect for touch-ups.

Nicolas Loufrani, Smiley CEO, says: “We are delighted to work again with Ciaté London our 50th anniversary. We love the energy behind this brand and how they have been able to work with our studio to create a unique product interpretation.”

As well as the retailers listed, the Ciaté London x Smiley 50 Years of Smiley Eyeshadow Palette is available at ciatelondon.com, RRP £29.