Childs Farm, the UK’s fastest growing baby and child toiletries brand, has received the Vegan Trademark from The Vegan Society for 25 of its products, including its famous baby moisturiser.

Available in over 6,000 stores in the UK and internationally, the Childs Farm range of toiletries cares for the hair and skin of newborns, babies and children.

Using only the best naturally derived ingredients and essential oils, each product works hard to clean thoroughly and moisturise deeply, while remaining mild, kind and safe for everyone - even those with sensitive and also eczema-prone skin. The products have proved so effective on poorly skin that over 40% of Childs Farm customers are adults usng the products to soothe themselves.

Setting itself apart in the industry, all Childs Farm products undergo extensive clinical safety testing and controlled, independent home user trials on newborns and children with medically diagnosed infantile eczema to ensure they can be used safely on babies and children with all skin types,

Recognised in the United States, Europe, Canada, Australia and India, the Vegan Trademark holds the international standard for 100% vegan products. Being accredited verifies the 25 Childs Farm products, which includes shampoos, conditioners, moisturisers and body washes, are 100% free of animal ingredients and are not tested on animals during the development or production phases.

Joanna Jensen, CEO and Founder of Childs Farm, commented on the recognition: “We have been vegan friendly since our launch in 2010, so we’re thrilled that we are now able to display the Society’s trademark on our packaging.”

“All of our products have no artificial colours and we are very proud of the natural ingredients we use. We receive hundreds of calls and messages each year from vegetarians and vegans asking if our products are suitable for them, so this trademark will assure our wonderful customers that they can now use our products with absolute confidence.”

“The accreditation is just another reason why we are the nation’s favourite natural based baby and child toiletries brand in the UK.”

The Vegan Society trademark will be appearing on Childs Farm product packaging from September 2018.