CEW (UK) will once again be a lead partner of The Eve Appeal’s annual Get Lippy campaign throughout May and is encouraging beauty brands to demonstrate their commitment to women’s health.
The Campaign helps to help raise awareness of the five gynaecological cancers - womb, ovarian, cervical, vulval and vaginal – and break the taboos by encouraging people to talk about gynaecological health.
The national consumer-facing campaign encourage beauty brands to donate 10% from participating products sold throughout the month of May to support the Get Lippy initiative. The donations will focus on helping fund life-saving research into the prevention and earlier diagnosis of the five gynae cancers (womb, ovarian, cervical, vulval and vaginal), awareness-raising of their symptoms, and fund the invaluable nurse-led service Ask Eve: a specialist service providing information and guidance to all who are concerned about the signs, symptoms and risk factors associated with gynae cancers.
Brands already confirmed to support include: Votary, Carmex, Balmkind, Blistex, Elemis, Ishimmer Lashes, Tatty Devine and GVG accessories, with more to be announced in the coming weeks.
Caroline Neville MBE, President of CEW and Patron of Get Lippy, says: “Each year, CEW supports Get Lippy, and together we are working towards a future where fewer women develop, and more women survive these cancers. We want to encourage all our health, beauty, and lifestyle members and friends to show their support and get involved in this campaign. Let’s Get Lippy together.”
As part of the campaign, a series of activations and virtual events will inspire men and women across the UK to speak openly about gynaecological health, and help raise fund for ongoing research and support.
Along with purchasing participating products, this year’s key activations include: Taking part in Get Lippy Day on 21st May by sending a virtual kiss to three people you miss, donating £5 by texting LIPPY to 70490 and nominating friends to do the same; taking part in the virtual Get Lippy Run on 16th May; and having EVE run an online workplace wellbeing session for staff in May.
Visit www.cewuk.co.uk for more information.