BOSS Parfums has signed not one but six of the world’s best footballers to front the launch of a new, emotionally charged promotional campaign for BOSS Bottled.

England striker Daniel Sturridge, Germany defender Mats Hummels and Spain midfielder Isco are stepping out of their football jerseys into BOSS Menswear to front the global campaign. James Rodriguez, Yohan Cabaye and Robin van Persie will represent campaigns in Latin America and Asia, France and the Netherlands respectively.

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When is a beauty product really natural? And when is it just pretending?

Visitors to the Natural & Organic Products Europe show, which opens its doors at London’s ExCel this weekend, will be able to find answers to this thorny question at the NATRUE Pavilion, which will make its debut at the event this year.

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Picture © Manuka Doctor

Manuka Doctor has signed up Kourtney Kardashian to help promote the brand in a series of high profile marketing and PR activities around the world for the next two years.

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Living a hectic lifestyle and burning the candle at both ends can take its toll on our beauty and wellbeing. But a new British company believes it may have come up with a solution, and it’s calling it “the antidote to modern living”.

Equi London has created what it describes as “a new generation of multivitamins to counteract stress, sleep deprivation and fatigue”. According to company co-founder Rosie Speight: “We’re about carrying on living the life you live, but helping you live it better.”

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P&G’s global number one haircare brand Pantene Pro-V has partnered with singer-songwriter Ellie Goulding to spearhead its “Strong is Beautiful” campaign.

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