Encourage your customers to get lippy with Emily Hunter’s guide to the perfect pout

Our long-standing love affair with lips is stronger than ever. According to NPD Group Inc., prestige lip make-up enjoyed double-digit sales growth from January to August 2015 compared with the same period in 2014, jumping 16 per cent to a whopping £54 million.

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New products and innovation mean that the male grooming market is more buoyant than ever. But do you know how to capitalise on the new male cool?

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According to skincare expert Dr Howard Murad, one of the biggest reasons why many of us look older than we are is that we are being battered by “cultural stress”. But what is this and how can we stop it taking its toll?

We’re all familiar with the tell-tale signs of ageing, such as wrinkles, a lack of energy and poor memory, but the way we live and the stress we put ourselves under can mean that many of us age far quicker than we should.

In his latest book, “Conquering Cultural Stress”, renowned skincare expert Dr Howard Murad explains how cultural stress impacts the ageing process and provides effective strategies for removing it from our lives so that we become happier and more youthful.

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Treating their hands and nails should be as high on your customers’ beauty lists as their skincare regimes, reveals Laura Pollard

Hands are often cited as being one of the biggest giveaway signs of ageing. The skin is twice as fine on our hands as it is on our faces, plus hands get the most exposure to the sun and other daily elements. Wrinkles, dryness, age spots and sagging skin are common complaints. So while most women use an anti-ageing face cream, it’s important that they treat their hands with the same care.

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Beauty is in the eyes of the purse-holder. This article by Nikki Austen, head of insight and strategy at Webb deVlam, will help you to understand what your customers are looking for

The beauty industry has continued to grow and thrive in recent years, with the economic downturn doing little to lessen British consumers’ enthusiasm and thirst for new products and innovative additions to their personal care regimes. But it’s not just products that are evolving. Customers’ tastes and wishes are also constantly in flux.

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