Advice


It’s party time! Make sure you’re up to date with the latest beauty trends so you can help your customers sparkle and shine throughout the season.

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Groundbreaking ingredients, innovative technology and a fresh, positive perspective on how women feel about ageing make this the perfect time to update your skincare know-how. By Caroline Brien

The skincare industry is booming. Market research company Mintel reports that last year we spent £1.07bn on skincare in the UK – up a whopping 17% since 2009. Anti-ageing makes up a majority of that spend, boosted by a change in the way women perceive, and skincare companies address, ageing.

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Most of us know that collagen is important for keeping skin firm and preventing wrinkles, but beyond that, what do we really understand about this youth enhancing substance? This article by David Hyland MSc MBA CEng and Pupinder Ghatora MPharm MRPharmS SCS, co-founders of Ingenious Beauty, will tell you what you need to know

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Do blondes really have more fun? Are brunettes really less ditsy? Salons Direct has delved into the psychology of hair colour to reveal all…

 

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Mascara is a make-up bag staple, but with so many on offer, how can you steer customers towards their perfect match? Caroline Brien has the low-down

Clever brushes and hi-tech formulas mean there has never been a more exciting time to shop for “the one” when it comes to a lash-perfecting mascara. The flip side of this, however, is that such vast choice makes mascara shopping a daunting experience, with research revealing that British women still find mascara language confusing when it comes to claims and results.

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