Avon unveils Pink Light Project

As part of its commitment to Breast Cancer Awareness Month 2018, Avon has unveiled its
Pink Light Project, a global breast cancer educational campaign in partnership with Cancer
Research UK.

Avon is mobilising its 6 million Representatives around the world, who together create a unique
and powerful woman-to-woman communication network, to share educational information about breast cancer.

Avon will launch the Pink Light Project through its Representatives and Avon’s many communications platforms with the aim of educating women around the world to increase awareness and help save lives.

“At Avon, we believe no woman should die because she was left in the dark about breast cancer. We want every woman across the globe to know the risks, the signs, and what action to take when it comes to breast cancer. That way, if symptoms do develop they can be caught early and if necessary treatment undertaken to kick cancer into touch as quickly as possible," commented Jan Zijderveld, CEO of Avon.

Nick Grant, Executive Director at Cancer Research UK added: “Breast cancer affects over 2 million women each year, which is why we’re excited to be working with Avon to help women across the globe understand the risks and signs of the disease.

"Ensuring women have understandable and empowering information is a powerful first step in helping
tackle a disease which affects so many worldwide. Breast cancer is the most common cancer in women, but thousands of breast cancer deaths around the world could be prevented. Together Cancer Research UK and Avon can bring breast cancer out of the dark, putting the power back into women’s hands.”


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