Direct selling giant, Avon, has launched a revolutionary beauty app that takes the guesswork out of finding the right shade to perfectly complement the diversity of a customer's colouring.

Avon’s Personalised Beauty App – a beauty industry first – is said to deliver diagnostics that promise more accuracy than ever, regardless of ethnicity, skin tone and type, using just a phone camera and a unique calibration card exclusively available to Avon representatives.

The Personalised Beauty App was built in partnership with Techkon, an innovative industry leader in
colour measurement solutions. Avon conducted research into how mathematical-based colour
theory could be used to predict an individual’s make-up shade and skincare needs, and worked with
Techkon to develop the technology behind this custom app.

The app poses a small number of questions, designed to identify skincare needs, and uses a
calibration card to precisely measure skin tone. The information is processed through a unique
algorithm that generates personalised product recommendations.

“We’re passionate about making high quality, high-tech innovation accessible to all of our Beauty
Entrepreneurs and their customers,” said Louise Scott, Avon’s Chief Scientific Officer. “Digital tools
like these help make the personalised, trusted service of our representatives even more meaningful.

"At Avon, we are putting an end to the one-size fits all approach and recognising that women don’t just want the latest product, they want real beauty insight tailored to their individual needs – not just for foundation, but for their whole beauty colour regime. Early results indicate that this technology
provides a benefit that really resonates. We’re providing a solution women want.”