Aristocrat is a new range of modern grooming tools that aims to beat the stigma of male grooming with essential, cruelty-free essentials that look great in any bathroom.

The Aristocrat Beard Roller features micro-needles that safely puncture skin to help stimulate hair follicle growth. Meanwhile, Precision Tweezers – a duo crafted from precision cut stainless steel – pluck and tweeze unwanted fine hairs.

The Face Cleansing Brush features soft bristles for applying liquids and creams, and a silicone head for deep cleansing, while the Blackhead Remover Set combines three tools made from precision cut stainless steel to help tackle spots and blackheads.

A Nail Clipper Set combining clippers for finger and toenails, and Precision Grooming Scissors complete the collection, which features luxurious ribbed, recyclable cardboard packaging.

Aristocrat believe there is no one style for male grooming and encourages men to create their own style, with affordable tools designed to work well and last a lifetime.

Visit soinvogue.com for more information.