Absolute Collagen has appointed celebrity hair stylist Michael Douglas as its new hair expert, to coincide with the launch of the brand’s Absolute Collagen Thickening Shampoo and Conditioner.

With over 34 years of experience in the haircare industry, Michael works with celebrities, VIPs and supermodels in London, Paris and Milan, creating incredible hair for shows and shoots.

As an industry leader, Michael has a keen interest in helping women understand their hair through the natural ageing process and has helped thousands of women through his Instagram series, hair clinic and TV appearances.

Absolute Collagen is the original collagen specialist brand founded and launched by beauty entrepreneur Maxine Laceby, along with her daughter Darcy.

The new haircare range is a UK first, with a unique collagen complex formula that is clinically proven to thicken hair up to 20% in just 8 weeks.

Driven by the hair concerns and unmet needs of the brand’s loyal fans, Maxine set to work to create a revolutionary, performance-driven, unique collagen complex formulation developed in partnership with expert, world-renowned trichologists from Harley Street.

Specifically targeted to help anyone affected by thin, fine, and flat hair, the powerful formula delivers impressive results, improving overall hair and scalp health, and leaving hair thicker, shinier and looking its best. 

Douglas says: “Having recommended Absolute Collagen supplements to my clients for years, I am so proud to now be working with them to launch this new revolutionary hair care range. A UK first, this thickening shampoo and conditioner uses a unique collagen complex formula to deliver incredible results, making them essentials in my kit bag. Great for women who are experiencing thinning hair, just a small amount of the shampoo and conditioner can deliver powerful thickening results. The overall effect is smoother, sleeker, stronger hair without flatness or frizziness, for your absolute best hair days, every day!”